Find a Life Coach near you
The average rating for Bark Life Coaches is 4.93, based on 132,789 reviews
5/5
based on 132,789 reviews
Want to unleash your full potential in 2025, but need a UK-based life coach to help? Find out everything you need to know about life coaching prices here.
Embarking on self-improvement is a deeply personal journey, whether you want to improve your career, set personal goals, or just get your life 'back on track'. For many people, the services of a life coach can help with all these things. That’s why it’s an ever-growing market worth billions in the UK.
But exactly how much does life coaching cost?
Your investment in life coaching could vary greatly, and understanding the factors at play - from hourly rates to regional differences - is crucial to choosing the right coach for your budget. So, how much does a life coach cost in the UK, and how can you make the most of your money?
These prices are based on our research and data across the UK. For the most accurate prices on life coaching, get a personalised quote from a life coach near you.
The average price of a life coach is £50 per session. This can range from £40 on the lower end, to £75 on the higher end. The hourly rates might also include a package discount if sessions are bought in bulk.
In person, you're most likely to pay £50 - £70 for an hour-long session. But remember, in-person life coaching sessions carry the added costs of space and travel. A one-hour session in London might cost £150 with a top-tier coach. Conversely, in a more rural area, the same session could be halved. Larger coaching packages, such as a month-long plan, range from £500 in rural areas to £1,250 with a premium coach in a metropolitan city.
Embracing the digital sphere, online life coaching is a burgeoning sector for both coaches and clients. The convenience comes with a lower price point, with hourly rates starting at £30 for a one-on-one virtual session. An online coaching package might include additional support materials, like worksheets and access to resources, for around £400 for a month's worth of support.
| Number of sessions | Average price |
| 1 | £50 |
| 5 | £250 |
| 10 | £500 |
| 20 | £1,000 |
| 50 | £2,500 |
| 100 | £5,000 |
The price of life coaching varies based on several things. This includes:
Experience
Location
Specialisation
Bulk sessions
Your goals
Check out a summary of all these factors below.
The influence of a coach's experience on their rates is significant. An experienced life coach with a strong industry reputation, a substantial client list, and multiple certifications will command higher fees. Mid-level coaches with a few years of experience may charge the average, while those new to the field may offer reduced rates to build their clientele.
Location plays a pivotal role in life coaching costs. London and the South East boast the highest life coaching rates in the UK, reflecting the higher cost of living and greater demand for services. Northern regions and Wales, however, offer more competitive prices. For instance, a session with a coach in Manchester may cost £10 less per hour than one in Birmingham.
Specialised coaching can also impact the price point. Coaches who focus on niche areas, such as career transitions or executive coaching, often charge more due to the specificity of their expertise and the higher value perceived in the particular niche. This can elevate hourly rates by as much as £50, depending on the request.
Lots of life coaches are open to negotiation when you book sessions in a large bulk. This is because you’re a guaranteed customer for a long time. You should check with your professional to see if they’re willing to do this. In some cases, it can save you hundreds of pounds in the long-run.
Your goals are a crucial part of your life coaching journey. After all, the more complex they are, the longer it may take you to feel that you’ve achieved them.
Some goals are difficult to define up-front. Having an improved sense of self-awareness, or feeling more comfortable in your skin, are both internal feelings that only you have a clear sense of. A life coach can guide you on whether progress has been made, but the level you want to achieve is personal. And sometimes, you may feel the need to stick with your life coach indefinitely.
Other types of goals can be achieved in a much smaller frame of time. And it’s easier to quantify if you’re aiming for a set number. This might involve creating clear goals for the forthcoming year; building up the courage to do a certain task; or budgeting.
| Location | Average price per session |
| London | £70 |
| South-east England | £60 |
| North-east England | £40 |
| North-west England | £40 |
| South-west England | £50 |
| Midlands | £50 |
| Scotland | £40 |
| Wales | £35 |
| Northern Ireland | £35 |
The National Health Service (NHS) doesn’t give life coaching directly as a service; however, its broader mental health support systems may incorporate elements of coaching. The Improving Access to Psychological Therapies (IAPT) initiative, for instance, offers cognitive therapies that could contain some coaching aspects.
For long-term management of serious conditions, the NHS may be able to connect you with a Health and Wellbeing Coach. It's crucial to consult with your GP or a mental health professional within the NHS to explore available services that align with your needs.
Life coaching encompasses a breadth of subcategories, each with its unique focus and, consequently, price range. From career coaching to relationship coaching, specialised services can better tailor to one's needs, albeit at a slightly higher investment. Let's consider these areas in more detail.
Focusing on professional development and vocational fulfilment, career coaching sessions are slightly more expensive than the average. It costs around £75 per session. Career coaches typically have a stronger industry background or specific certifications, adding to the cost but also to the value of the service.
Relationship coaching, including couples and family sessions, is one of the most common goals for people doing life coaching. £50 per session is typical. Coaches who work with groups or family units typically charge a higher rate due to the complexity and dynamics involved compared to individual sessions.
Your coach will ideally have qualifications and experience, whereupon they can hold you accountable to your spending habits. This person isn’t qualified to advise you on investment strategies. Rather, they’ll focus on your personal behaviour, and encourage you to take responsibility for how you spend. Around £50 per session is common for this.
Mental health life coaching is another popular type. Lots of people struggle with this, and the role thus crosses over with a counsellor in some ways. They’ll help you to develop strategies for improving your wellbeing, and gratitude exercises you can try at home. This is often priced slightly higher than other types of coaching, at £60 per session.
You shouldn’t mistake this with a personal trainer – a life coach doesn’t do the exercises with you, or even advise you on form. But they’re a person that you can be accountable to. They’ll set targets that you can both understand, perhaps relating to the number of times you exercise per week. And they’ll give guidance on other things that factor into your wellness, such as lifestyle or diet. It may cost £60 per session on average to have expertise in all these areas.
| Type of coaching | Average price per session |
| Career | £75 |
| Relationship | £50 |
| Financial | £50 |
| Mental health | £60 |
| Physical wellbeing | £60 |
Investing in life coaching doesn't have to be a financial strain. There are several viable options for those seeking affordable growth.
Group coaching can significantly reduce costs while facilitating an environment of shared experiences and support. Group sessions are typically half the price of one-on-one meetings and can be just as effective in achieving personal goals.
Life coaching is a field that many practitioners enter gradually, and apprentice or trainee coaches can offer their services at a reduced rate in exchange for valuable experience and mentorship as they build their skills and clientele.
As technology continues to shape the coaching landscape, several online platforms and apps give access to certified coaches at a fraction of the typical hourly rate. Subscriptions and packages that include various forms of virtual support can be particularly cost-effective.
A life coach can give you someone to be accountable to. This is useful if you don’t currently have anyone holding you to goals. Many experts suggest that you're far more likely to stay disciplined in this scenario.
You’ll also have a person in your life who you can open up to. This is useful if you can’t be honest with family and friends about your goals.
Many people find that they get a confidence boost, and set better targets, from working with a life coach.
On the other hand, your life coach cannot guarantee results. They’ll guide you in the best possible way, but the buck ultimately stops with you. It’s up to you to make changes, whether you’ve got a life coach or not.
It’s also important to remember that they’re not your therapist. Ultimately, they’re there to help you, but they aren’t trained in dealing with trauma or emotional challenges. You shouldn’t substitute one for the other. These are two separate things.
You’ll also need to invest money into paying for a life coach. It’s best to think of this as an ‘investment in yourself’ – but if the reason you want guidance is because you’re struggling financially, then some people consider this counterproductive.
| Pros | Cons |
| Accountability | Can't guarantee results |
| Share your goals openly | They're not your therapist |
| Improved confidence and target setting | Expense |
Life coaching is an intimate and personalised service, often tailored to the unique needs of the individual. It aligns with other forms of personal improvement, such as mental health counselling and personal training, in that value can be challenging to quantify.
While it requires a financial commitment, there are ways to make life coaching accessible and customised to personal budgets. When you understand the factors influencing cost, it should be easier to find the right specialist for you. Remember, in the end, the goal of the coach-client collaboration isn’t just improvement but empowerment, making every pound spent on coaching a step towards a richer, more fulfilling life.
Private healthcare in the UK can cover life coaching, but policies vary considerably. Some health insurance providers include life coaching in their mental health benefits, especially when it's delivered alongside more traditional therapies. Be sure to thoroughly review your policy or speak with an adviser to understand any applicable coverage.
Selecting the right life coach for your needs is more than just a financial decision - it’s about finding the right fit. Identify your budget and be transparent about it when searching for a coach. Many professionals offer a sliding scale based on income, ensuring their services remain accessible to a broader audience. Additionally, don’t hesitate to request a trial session before committing to a longer program to gauge the compatibility and effectiveness of the coaching relationship.
Another note - although life coaches don’t need formal qualifications to practice, its best to choose someone who has experience and training under their belt. With a highly qualified professional, you won’t need to invest in as many sessions. It’ll also save you from wasting money hopping from life coach to life coach to find a decent one. Look for credentials offered by a recognised organisation like the International Coaching Federation (ICF).
The average rating for Bark Life Coaches is 4.93, based on 132,789 reviews
5/5
based on 132,789 reviews
