Additional United States Privacy Disclosures

These disclosures supplement the information contained in our Privacy Notice by providing additional information about our personal data processing practices relating to individual residents of certain states in the United States. For a detailed description of how we collect, use, disclose, and otherwise process personal data, please read our Privacy Notice.

Personal Data Disclosures, Sales, Sharing and Targeted Advertising

We disclose all of the categories of personal data we collect to the categories of recipients set forth in the Who do we share your personal data with and why? section of our Privacy Notice. Our disclosure of identifiers, customer records, commercial information, internet / network information, and inferences to ad networks and advertising partners may qualify as the “sale” or “sharing” of personal data or the sharing or processing of personal data for the purpose of displaying advertisements that are selected based on personal data obtained or inferred over time from an individual’s activities across businesses or distinctly-branded websites, applications, or other services (otherwise known as “targeted advertising” or “cross-context behavioral advertising”) under certain privacy laws.

Depending on your state of residency and subject to certain legal limitations and exceptions, you may be able to limit or opt-out of the sale of personal data or the sharing of personal data for purposes of targeted advertising (as described in the Your Additional U.S. Privacy Choices section of Table D).

Please note we do not sell the personal data of individuals we know to be less than 16 years of age or share such information for targeted advertising purposes.

Sensitive Personal Data

The following personal data elements we collect may be classified as “sensitive” under certain privacy laws:

• Account log-in credentials allowing access to an account;
• Payment card information (collected and processed solely by our third-party payment providers; Bark.com does not have access to this data);
• Race, ethnicity or national origin;
• Precise geolocation data;
• Mental or physical health conditions.

We only use or disclose sensitive personal data where reasonably necessary and proportionate for the purposes of providing products and performing services you have requested, verifying and improving the products and Services we provide, detecting security incidents, fraud, and other illegal actions, ensuring the physical safety of natural persons, performing services on behalf of the business, or short-term transient use. We only collect and process sensitive personal data without the purpose of inferring characteristics about the relevant individual, and we do not sell sensitive personal data or process or otherwise share sensitive personal data for the purpose of targeted advertising.

Automated Decision-Making and Profiling

We do not conduct automated processing of personal data for the purposes of evaluating, analyzing, or predicting an individual’s personal aspects in furtherance of decisions that produce legal or similarly significant effects. As a result, we do not provide a right to exercise control over such forms of automated decision-making and profiling.

Financial Incentives and Loyalty Programs

We may choose to provide programs and other offerings intended to provide benefits to eligible participants that qualify as financial incentives or loyalty programs under certain privacy laws. For example, we may choose to make available promotional materials or opportunities to obtain sweepstakes and contest prizes in connection with a financial incentive or loyalty program.

To obtain access to certain of these programs and other offerings, we may ask to collect or share your personal data, including name, contact information, professional information, account information, and transaction information. The third parties that may receive access to your personal data in connection with any program or offering are our program partners. We have determined that the value of any of these programs and other offerings are reasonably related to the value of the personal data we would receive and otherwise process in connection with these programs and offerings, based on our reasonable but sole determination. We estimate the value of the personal data we would receive and otherwise process in connection with these programs and offerings by considering the expense we would incur in collecting and processing the personal data, as well as the expenses related to facilitating the program or offering.

The terms applicable to each program and other offering, as well as any applicable program partners, are provided at the time an eligible individual is offered an opportunity to participate. Interested individuals can opt-in to these programs and offerings by following the instructions presented at the time the offer is made. Participating individuals may withdraw from our programs and other offerings at any time by following the instructions provided in connection with each offering, emailing us at privacy@bark.com.

Additional California-Specific Disclosures

The following disclosures only apply to residents of the State of California.

California Categories of Personal Data

California law requires we provide disclosures to you about what personal data we collect by reference to the enumerated categories of personal data set forth within California law. To address this obligation, we have identified the relevant enumerated California personal data category for the personal data described in the Personal Data Categories section of our Privacy Notice below:

• Identifiers, such as such as first and last name, preferred name, phone number, email address, unique personal identifiers, and online identifiers.
• Customer records, such as contact information and account information.
• Protected classification characteristics, such as age, gender, and health status.
• Commercial information, such as records of purchases and prices, contact information, and buyer histories and tendencies.
• Internet / network information, such as the device type, manufacturer, and model, operating system, IP address, browser type, Internet service provider, and unique identifiers associated with you, your device, or your network.
• Geolocation data, including general geographic location, as well as more precise geolocation when you grant us access through your device settings.
• Professional / employment information, such as employer and job title and other such data you choose to share with us in connection with your job application.
• Education information, such as degrees and certifications and institutions attended.
• Sensitive personal data, such as account credentials and health information.
• Other Personal Data, such as your communication preferences, and any other personal data you choose to share in custom messages sent through the forms, email addresses, or other contact information we make available to you.
• Inferences, including your preferences, predispositions, and characteristics.

Additional Nevada-Specific Disclosure

If you are a resident of the state of Nevada in the United States, you have the right to opt out of the sale of your personal data. Although we do not currently sell personal data of Nevada residents (as defined under Nevada law), you may submit a request to opt-out of the sale of your personal data by contacting us at privacy@bark.com