Your right | What does it mean? | Limitations and conditions of your right |
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Right of access |
Subject to certain conditions, you may be entitled to have access to your personal data (this is more commonly known as submitting a “data subject access request” or “consumer rights request”). You may have the right to confirm whether we are processing personal data about you and, under California law only, to obtain certain personalized details about the personal data we have collected about you, including:
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If possible, you should specify the type of information you would like to see to ensure that our disclosure is meeting your expectations. We must be able to verify your identity. Your request may not impact the rights and freedoms of other people, eg privacy and confidentiality rights of other staff, Buyers or Professionals. |
Right to data portability | Subject to certain conditions, you are entitled to receive access to the personal data which you have provided to us and which is processed by us by automated means, in a structured, commonly-used machine readable format, to the extent technically feasible, that allows you to transmit the data to another entity without hindrance. | If you exercise this right, you should specify the type of information you would like to receive (and where we should send it) where possible to ensure that our disclosure is meeting your expectations. This right only applies if the processing is based on your consent or on our contract with you and when the processing is carried out by automated means. It covers only the personal data that has been provided to us by you. |
Rights in relation to inaccurate personal or incomplete data | You may challenge the accuracy or completeness of your personal data and have it corrected or completed, as applicable, taking into account the nature of the personal data and the purposes of the processing of the personal data. You have a responsibility to help us to keep your personal information accurate and up to date. We encourage you to notify us of any changes regarding your personal data as soon as they occur, including changes to your contact details. | Please always check first whether there are any available self-help tools within your profile on our website to correct the personal data we process about you. This right only applies to your own personal data. When exercising this right, please be as specific as possible. |
Right to object to or restrict our data processing | Subject to certain conditions, you have the right to object to or ask us to restrict the processing of your personal data. | This right applies where our processing of your personal data is necessary for our legitimate interests. You can also object to our processing of your personal data for direct marketing purposes. |
Right to Control Over Sensitive Personal Data | You may have the right to exercise control over our collection and processing of certain sensitive personal data. | This right applies where we are processing sensitive personal data. We may seek your consent at the time of collection of sensitive personal information, for which you will also have an opportunity to withdraw such consent or object to certain uses of your sensitive personal data. |
Right to Opt-Out of Targeted Advertising | You may have the right to direct us not to use or share personal data for certain targeted advertising purposes. | US only - This right may be restricted to individuals based on their U.S. state of residence. |
Right to Opt-Out of Sales | You may have the right to direct us not to sell personal data to third parties, including the right to opt-out of the disclosure of personal data to third parties for the third parties’ direct marketing purposes under California’s “Shine the Light” Law. | US only - This right may be restricted to individuals based on their U.S. state of residence. |
Right to erasure / deletion | Subject to certain conditions, you are entitled to have your personal data erased (also known as the “right to be forgotten”), e.g. where your personal data is no longer needed for the purposes it was collected for, or where the relevant processing is unlawful. |
We may not be in a position to erase your
personal data, if for example, we need it to
(i) comply with a legal obligation, or (ii)
exercise or defend legal claims.
If you are a resident of the State of
California under the age of 18, you may also
request and obtain removal of user-generated
content you have posted on our platform
(though please note that such a request does
not ensure complete or comprehensive removal
of all user-generated content, particularly
where user-generated content has been
republished or reposted by another user or
third party).
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Right to withdrawal of consent | As stated above, where our processing of your personal data is based on your consent you have the right to withdraw your consent at any time. | If you withdraw your consent, this will only take effect for future processing. |
If you wish to exercise any of your rights please contact privacy@bark.com in the first instance.
You also have the right to lodge a complaint with the Information Commissioner’s Office, which is the UK data protection regulator. More information can be found on the Information Commissioner’s Office website at https://ico.org.uk/.
Depending on your U.S. state of residency, you may also have the right to not receive retaliatory or discriminatory treatment in connection with a request to exercise the above rights. However, the exercise of the rights described above may result in a different price, rate or quality level of product or service where that difference is reasonably related to the impact the right has on our relationship or is otherwise permitted by law.
Submitting Privacy Rights Requests
Please submit a request specifying the right you wish to exercise by:
To exercise your right to opt-out as it relates to the use of cookies and related technologies that involve the sale of personal data or the sharing of personal data for targeted advertising purposes, please follow the steps set forth in the Automatic Data Collection Preferences and Targeted Advertising Preferences sections of the Additional United States Privacy Disclosures section of our Privacy Notice to further exercise control over automatic data collection technologies. In addition, you can also opt-out of cookie-based sales by businesses that participate in the Digital Advertising Alliance’s CCPA Opt-Out Tool by visiting https://www.privacyrights.info/.
Please note: Requests submitted by Buyers to be matched with a Professional through the Services will not be affected by requests to opt-out of the sale or sharing of personal data.
Before processing your request to exercise certain rights (including the Right to Know, Access & Portability, Correction, and Deletion), we will need to verify your identity and confirm you are a resident of a state that offers the requested right(s). In order to verify your identity, we will generally either require the successful authentication of your account, or the matching of sufficient information you provide us to the information we maintain about you in our systems. As a result, we require requests to include first and last name, email address, phone number, state of residency and/or the date of your last transaction with us.
In certain circumstances, we may decline or limit your request, particularly where we are unable to verify your identity or locate your information in our systems, or where you are not a resident of one of the eligible states.
Submitting Authorized Agent Requests
In certain circumstances, you are permitted to use an authorized agent to submit requests on your behalf through the designated methods set forth above where we can verify the authorized agent’s authority to act on your behalf. In order to verify the authorized agent’s authority, we generally require evidence of either (i) a valid power of attorney or (ii) a signed letter containing your name and contact information, the name and contact information of the authorized agent, and a statement of authorization for the request. Depending on the evidence provided and your state of residency, we may still need to separately reach out to you to confirm the authorized agent has permission to act on your behalf and to verify your identity in connection with the request.
Appealing Privacy Rights Decisions
Depending on your state of residency, you may be able to appeal a decision we have made in connection with your privacy rights request. All appeal requests should be submitted by replying to the communication resolving your original request.