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Sarasota Springs
We specializing in digital marketing for local businesses. We have combined over 40 years of digital marketing and sales experiences and our customers sees results.
Sarasota Springs
WHAT WE DO ? We design and develop engaging digital products and online experiences. Now that the future of every business is digital, we help our clients grow with digital transformation.
We design websites, generate traffic, and convert traffic into leads and sales. Owned and operated in Sarasota, FL with a spacious physical office location, Sozo Web Agency provides beautiful website design and manages lead generating campaigns for small businesses in Sarasota, Bradenton and Lakewood Ranch, providing first-class service in order to give our clients and their team more time to serve their customers.
A website design may be a good way to start, but there’s nothing worst for a local small business than to spend thousands of dollars on a website that just sits there, without traffic. So how do you turn web traffic into actual phone calls from customers that want to do business with you?
Here are a few actionable tips:
Make your contact info extremely easy to find and use
First, review your website design and ensure that your contact information is easy to find. The last thing you want is for potential customers to get frustrated and give up trying to reach out to you. If your web design includes a contact form, make sure it’s easily accessible and prominently displayed on your website.
Also, make your phone number “clickable.” In other words, every instance of your phone number should initiate a phone call when clicked on. Don’t miss on a chance to connect with your customer upon their immediate need to contact you. They may get frustrated and leave your website if functions like this one are not working properly.
Generate more web traffic
Next, focus on generating more web traffic to your website. The more people that see your website, the more likely you are to get calls from potential customers. There are a few different ways to generate web traffic, but one of the most effective is through search engine optimization (SEO).
SEO is the process of optimizing your website so it appears higher in the search results for relevant keywords. For example, if you’re a plumber in Sarasota, FL, you want to make sure your website appears in the search results when people are searching for “plumber in Sarasota.”
There are a lot of different factors that go into SEO, but one of the most important is keyword research. You need to identify the keywords that people are searching for and then optimize your website for those keywords.
If you’re not sure how to do this, you can hire an SEO agency like Sozo to help you. We specialize in helping local businesses improve their web presence and we would be happy to help you too.
Improve your local SEO
Local SEO is also extremely important. It determines how high on the list of local competitors your business will be displayed on Google Maps. Just as web design can help increase web traffic, local SEO will increase foot traffic (or phone calls to book your services).
There are a few different ways to improve your local SEO, but one of the most important is to make sure your business is listed in all the relevant directories. This includes directories like Google My Business, Yelp, and Angie’s List.
One of Sozo’s most effective services for local service businesses in Sarasota is our Local Listings SEO package. In addition to getting Inbound Links to our clients’ websites from more than 20 local listings, our wide network of local partners and clients makes it easy to generate Local Inbound Links to our new clients’ websites. Once new clients join our network of local service providers, they immediately have access to a local network of websites to acquire new listings and inbound links from.
Stack up on 5-star reviews
Another important factor is reviews. The more positive reviews you have, the higher you will rank on Google Maps. So if you’re not already doing so, make sure to encourage your customers to leave reviews. You can do this by sending them an email after they’ve used your service or by including a link on your website.
Sozo has the best, proprietary system for collecting massive amounts of 5-star reviews from your customers, while eliminating the risk of having bad reviews posted on Google and, instead, handling these customer complains internally.
We love seeing the impact we make to our clients' revenue! Everything we do has the purpose to increase the bottom line for our clients, and that's so much fun to track and celebrate our wins with them.
I was frustrated with the lack of professionalism in the website design industry, specially because web designers seemed to want to build websites without thinking about the whole functionality. I needed to design a website for my business and, when doing research, I saw the all of the key elements that are needed to make a website visitor into an actual customer were being ignored. So, I decided to the the matter into my own hands and began implementing what I knew was effective into my web presence; and it worked!! I began to get leads and phone calls. So, I dumped my other designers and began doing the work myself. I fell in love with it and have helped lots of businesses to achieve success online since!
We help Local Service Businesses to dominate on Google by boosting their web presence, targeting the right audience, and exponentially increasing client conversion. Our team has over a decade of experience building beautiful websites that are functional and convert an audience into live leads and phone calls to businesses.
