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Five & Dime profile image
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Five & Dime

‘21 Certificate of Excellence

Five & Dime is a branding and design studio based in Englewood, Colorado. We elevate, inspire and evolve brands through thoughtful design. Our services include but are not limited to the following: Logo and brand identity design, brand positioning, web design, UX & UI, print collateral design, signage design, wayfinding, packaging design, and art direction. For more information about us and what we do please visit our website: www.fiveanddime.co

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a professional

What makes a great website?

The basics of a great website are that it should provide the viewer with information about your company or service, be easy to use and to navigate, and have a pleasing visual design. If these are done correctly then a website should convert more customers and help to extend the brand's reach.

What questions might you ask a client when starting a new project?

Depending on the type of project, we will generally start with a creative brief which is a short questionnaire for the client to fill out. It includes questions about the client's brand ethos, their competition, etc. as well as multiple-choice questions about stylistic design preferences.

If the project is a smaller-scope project that doesn't require a creative brief, then we'll generally ask about the client's design style preferences and for their content (e.i. wording, photos, existing design elements or logos).

What do you love most about your job?

We love helping businesses stand out from the crowd, learning about new businesses and industries, and creating genuine relationships with our clients.

What inspired you to start your own business?

Wanting to have more creative freedom and to build something that we could have ownership over and be proud of.

Why should our clients choose you?

We’ve heard many stories over the years from new clients who have come to us with previous experiences of design projects being a long and painful process. Worse yet, at the end of the project they felt that they did have control or ownership over the work that had been completed and paid for. At Five & Dime we aim to correct that cycle. At the start of each project we put together a calendar that outlines an overall timeline with key dates for both Five & Dime and the client. This is to ensure that important benchmarks are met, and the project stays on schedule. Upon completion of a project, we pride ourselves on providing our clients with all of the design assets created for them along with access to files and accounts so that they are in control of their property. We don’t believe in selling clients useless ongoing “maintenance” packages or up-charging their hosting and printing costs. We believe that the best way to build a genuine, ongoing working relationship is to treat our clients the way that we would like to be treated, fairly and honestly.

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