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Schwartz Public Relations profile image
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Schwartz Public Relations

Manhattan

Schwartz Public Relations Associates, Inc., established in 1961, provides a full range of PR services to companies in varied industries, including consumer products, financial services, emerging technology, the luxury market, special events/trade conferences and more. Our clients benefit from access to our broad range of capabilities. And they get what many agencies only promise - proven marketing and public relations expertise, and direct access to the agency principals. Our services include: Media and Analyst Relations Messaging Writing Consulting Strategic Planning Social Media Strategies Conference and Trade Show Strategies Media Tours Product Launches Special Events Production and Support Research/Surveys We can structure a full-range PR campaign with many of the above elements, or streamline a program to accomplish a single specific goal.

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What do you love most about your job?

We love working with new companies to learn about their products, services, management and more...and then create a customized PR program to help them meet their goals. Each client is different and, as such, so is each PR campaign...so our jobs are always providing us with new, creative challenges and permitting us to work with fantastic new companies.

What inspired you to start your own business?

Company founder Barry Schwartz had worked his way up through a PR agency, and decided it was time to step out on his own and create his own agency. He had the experience and contacts required to ensure a smooth launch...and he were are over 50 years later.

Why should our clients choose you?

As a "boutique" agency, our clients benefit from the regular hands-on involvement of agency principals on their accounts. In fact, we believe that our small size offers clients distinct advantages over larger firms. For one, we are all seasoned PR pros who are committed to delivering superior service. At Schwartz Public Relations, you will never see an "account coordinator" (a.k.a. - a junior with about as much PR experience as your barista) calling the media on your behalf. A senior-level pro is always your main contact within the agency, and your main "face" to the media.

And because of that, e have developed strong relationships with important reporters because we respect their time, and we know what will interest them. It’s not about the quick PR hit. Rather, it’s about building a relationship between your company and the media . . . and developing trust so that your messages are properly communicated. It is a formula that we found works to the mutual benefit of our clients and the media alike.

In addition, our agency has clients that have been with us as long as twenty years. With so many PR agencies to choose from, this speaks volumes about the quality of work and our relationship with our clients.

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