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Matthews
Powered by creativity and founded in mathematics. I was the only person in my family that could speak English for quite a while, even before we arrived in the States. Being fluent in several languages, I became the de facto family translator, and as such I got to do all the boring adult stuff before I was a teenager. Filling out forms, sitting in at meetings, and learning things not by choice but by necessity.
Powered by creativity and founded in mathematics. I was the only person in my family that could speak English for quite a while, even before we arrived in the States. Being fluent in several languages, I became the de facto family translator, and as such I got to do all the boring adult stuff before I was a teenager. Filling out forms, sitting in at meetings, and learning things not by choice but by necessity. I opened my first business during college, it wasn’t a marketing agency; that was the second business a few years later. My language skills gave me an opportunity to play liaison for American companies looking to establish in Eastern Europe. This was an amazing opportunity at my age, and I learned how corporations think directly from C-suite management at dinner tables. Several companies later (and they’re all still operating mind you), along comes a pandemic that gave me pause and a moment to think. I got a chance to do something that few people get at this point in their life. I got to choose what I wanted to do most and enjoy every moment of it. In the world of business, nothing beats the thrill of starting a new venture or moving a business to the next level; outlining a solid strategy and then seeing it come to life. I’m now a Fractional CMO of several companies in the Charlotte area. I advise on strategy, decisions, growth, and marketing. My ideal client is someone who has been in business for a long time through hard work and has never had much success with marketing agencies. Someone who knows their company is greater than the number of customers walking through the door. PPC is an agency, but we are focused on teaching you the discipline of delivering your message and walking with you to your next goal in life. We’ll do the creative stuff together, leave the math to me.
Getting people excited about message-building. Pulling the curtain away and showing them how the process works. Being able to have a conversation as a marketer, but on the same level as an entrepreneur. I've done this before, many times, and I know it's stressful but the rewards are worth it. Taking the first step towards ownership, or risking a stable thing to make it grow into an even bigger business, those moments were heavy but looking back and seeing where I am makes me smile.
I'm a multi-focused mind. I can't do the same thing all day long as a career. As a Fractional CMO, I get to change my environment several times a week. This keeps me happy and it keeps me creative.
Because I'm entrepreneur-realistic. I've been there. If it's really bad then I'll tell you, if it's really good then I'll tell you all the same. I'm looking for a problem to solve with you. I care about that, if there is something that I can do to help. You're not another sale to me, you're another opportunity for me to solve problems.
I prefer to meet with everyone. I want to see your business, even if it's your home office. I want to see how passionate you are about your work. Remote work is a fact of life in a post-Covid world. Remote work is fine too.
