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raven + crow studio profile image
R

raven + crow studio

United States

raven + crow studio is a Brooklyn-born, Los-Angeles-based creative agency that specializes in not being jerks. Also, non-profit, corporate, and small business branding; logo development; design fro screens and print; web design; marketing strategy; illustration; and art direction. We like to say we make the world a prettier place in two ways—first, by being good at our job, creating beautiful, effective designs that grab an audience’s attention and communicate our clients’ goals. The second way is making an effort to work with clients who we think are actively making the world a better place. We enjoy partnering with non-profits that work in the environmental realm, sanctuaries that rescue mistreated animals, human rights groups, vegan-based businesses, and locally run, responsibly minded ventures. We love what we do day-to-day, but what keeps us going is knowing that we’re doing it all for a greater good. Find out more about us on our site, ravenandcrowstudio.com In addition to running raven + crow studio, founders + principals Katie Frichtel + Troy Farmer also act as Creative Directors for MooShoes Los Angeles, the first (and only) extension of New York City-based vegan shoe store, MooShoes. They helped to secure the brick-and-mortar location for the store, designed the space, worked with contractors to fulfill their vision of it, hired staff, and continue to choose lines + products while driving the creative brand of the store and planning vegan-centric events for the community in the space.

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a professional

Describe your creative process.

The nitty gritty depends on the project, be it design for screen or print, illustration work, branding, or bigger picture marketing. But they all start in the same place—us getting to know you and what you do, taking your insider knowledge of that and playing it against our outside perception of your work to shed light on your audiences' perceptions of you and how they are and/or aren't working for you and your goals. Then it's a matter of identifying new, creative avenues to get your message and mission out there (that's the fun part).

What information do you need from a client before you can start work?

All of it. Seriously. We want to get to know you and your work—past and present—as much as we can. We need to be brought up to speed on everything you're doing in terms of creative and marketing so as to best understand how to improve upon the work and get you closer to where you want to be in your field. If you were happy with where you are, you wouldn't be reading this, so tell us why.

What do you love most about your job?

We allude to this elsewhere, but the thing that's kept us going for the past 10+ years is when we get to use our skills, creativity, and experience to further missions and products we really believe in. Sure, we have to keep the lights on, but it's so so fulfilling when we get to see our work directly advancing things like environmental sustainability, animal advocacy, equal rights, cruelty-free, responsibly made products, and the myriad other causes and goods we feel are going towards the greater good.

What inspired you to start your own business?

We love working together and for ourselves, and we're good at it. Getting to call the shots, leaning on our experience working together in the creative field for over ten years, and lending those skills to our long list of clients is something that's hard to not love doing.

Why should our clients choose you?

See above?
No, we don't mean to come off as overly confident and there are many, many skilled freelancers and firms out there, but we've been doing this for a long time. And well. What we always come back to as a longterm strength is the prioritizing of strong, long client relationships. We have clients that we've worked with regularly for the entire life of our firm and we love that. We love being—effectively—the creative department for so many great small businesses, not-so-small businesses, individuals, and multinational non-profits. It's awesome.

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