KBS Innovative LLC

Unfortunately the term SEO is being over used by many opportunist in the industry that see big money in misleading customers on what it can do for them. Simply put SEO means Search Engine Optimization. It is a process (that takes time) to get constant traffic flowing to your website and Social media pages. It does not in itself increase sales, nor is that the direct reason for its use. It does however increase brand and business awareness which could in turn increase sales. It is not a quick fix, and there are tons of other factors that could prevent it from having a positive impact on your business. For instance, if we drive traffic to a website that is not well done, not user friendly, or even broken in function then the extra traffic will have a negative impact on your business. I have also seen cases where traffic has been heavily increased to a site, and the owner could not keep up with answering calls, messages, and emails. This lead to bad online reviews and a negative impact to the business.

With all of that, here is the approach we like to take. We look at all the factors in having a healthy online Sales / Marketing side of your business. We start by assessing the website, or creating one if it doesn't exist. Once there is a solid search engine friendly website in place we work with the customer on a marketing plan. This is typically 3 areas of attack. First is to drive organic and paid for traffic to your website. This is the start of getting brand awareness and will take some time to build. We ask for a minimum of 6 months on all of our SEO / Marketing plans for this reason. We can not do anything in less than that amount of time. We also ask that the customer be willing to spend a minimum amount on online advertising (each package has a different min.). Second we work on the social media aspect. We either build or improve the customers social media. We will coach you in how to use it and what to do and not to do with it. With some of our packages we will even create content and post it for you. Finally we work with you to create a positive online ratting. Looking at google reviews, Facebook reviews, and any other online reviews or feedback your business may benefit from. With all of this I can guarantee you will get more traffic and more importantly qualified traffic (traffic from folks looking for your services).