Find a PR Agency near you
The average rating for Bark PR Agencies is 4.96, based on 819 reviews
5/5
based on 819 reviews
Thinking of hiring a public relations agency to build your brand image? Read our handy guide to find out how much you can expect to pay for a PR specialist.
A public relations agency, or PR agency, can help to improve the public perception of your brand. If you want to build your brand awareness and improve your company’s credibility, a good public relations strategy could be just what you’re looking for.
Public relations specialists are the true experts when it comes to strategic communications. They can create and distribute engaging press releases, liaise with the media and help you to deal with any potential issues that could harm your brand.
Hiring a public relations agency can benefit any business. Whether you’re looking to enhance your position as a knowledge leader or improve your reputation in the local or national press, hiring a public relations agency can help.
Deciding to hire a public relations agency can help to enhance your brand image and increase your profits. But what is the price of hiring a PR agency in Canada?
How much it costs to hire a public relations specialist will depend on the level of service you require and the payment terms you agree to. Although there is no fixed rate for public relations, a breakdown of average costs of hiring a public relations agency is given below.
| Average cost (per month) | $4,000 |
| Minimum cost (per month) | $2,500 |
| Maximum cost (per month) | $6,000 |
The cost of hiring a public relations agency to promote your business will depend on several different factors including:
Payment terms
Services required
Location
Most businesses choose to hire a PR specialist through a monthly retainer. This means that you pay for a set number of hours each month, whether or not you use them. You can then choose to purchase extra hours as required. Having a PR specialist on retainer means that they will be available for crisis management if and when you need them.
You can also opt to pay an hourly or day rate to a PR agency for specific projects. This could include preparing for an event or new product launches.
The price of hiring a public relations agency will also be influenced by the level of service that you require. Most businesses opt for a full PR package including writing and distributing press releases, brand management, media relations and crisis management.
You can keep the costs down by choosing to employ a PR agency for only specific tasks. For example, you might decide to write your press releases in-house and just use a PR agency to get the word out, by distributing your press releases to local and national media outlets.
Although many public relations specialists work remotely with businesses across Canada, prices may vary depending on the company’s location. Public relations agencies that are based in cities such as Toronto, Vancouver and Montreal will typically charge higher than the average whilst specialists in more rural locations are often lower in price.
If you’re looking to enhance your brand image, hiring a public relations agency may be right for your business. The right public relations agency will be the bridge between your brand and the media. They will understand the needs of both your business and the media, meaning that they are perfectly placed to bring you together.
Your PR specialist will work to enhance your business’ reputation whilst building awareness of your brand. They’ll also be there to pick up the pieces if a crisis hits your business, limiting any damage to your reputation.
It’s important to think of hiring a public relations agency as an investment for your business. In return for your investment, you will achieve greater brand awareness along with increased sales and inquiries.
We understand that finding the right PR specialist is a big decision for any business. That’s why when you search for a public relations agency on Bark, you can browse the profiles of companies that meet your requirements and read reviews from genuine clients before requesting a quote.
The average rating for Bark PR Agencies is 4.96, based on 819 reviews
5/5
based on 819 reviews
