Find a Marketing Agency near you
The average rating for Bark Marketing Agencies is 4.93, based on 20,830 reviews
5/5
based on 20,830 reviews
Thinking about outsourcing your marketing to a marketing agency to promote your business? Read our handy guide to find out how much you can expect to pay for a marketing agency in Canada.
Customers are key when it comes to making a steady profit for your business, but how do you get them in the first place? Marketing is the process of attracting leads into a business, so that they can be converted into customers. However, that marketing needs to be planned and executed strategically, or it simply won’t be effective.
This is where marketing agencies really come in useful. Marketing agencies help their clients to plan, implement and manage their marketing activities in order to achieve their business goals.
Marketing agencies are able to take on every aspect of the marketing mix, from creating an effective quarterly marketing strategy and monitoring the performance of your marketing activities, to creating powerful marketing campaigns and managing your social media accounts.
Marketing is the way in which a business promotes itself to its customers, so it’s vital that you get your marketing right. If you’re thinking of hiring a marketing agency to promote your business, you might be wondering how much you can expect to pay.
The price of a marketing agency will depend on a few different factors. You’ll find that some agencies will work to an hourly or daily rate whilst others will work on monthly retainers. Although there is no fixed rate, a breakdown of average costs of hiring a marketing agency on a monthly retainer in Canada is given below.
| Average cost (monthly retainer) | $4,300 |
| Minimum cost (monthly retainer) | $2,500 |
| Maximum cost (monthly retainer) | $9,000 |
The cost of hiring a marketing agency is influenced by many different factors including:
Type of marketing
Location
Industry
Whatever type of marketing you need help with, a marketing agency can help. This includes social media, PPC, SEO and content marketing. The cost of hiring a marketing agency will largely depend on the type of work that you want the agency to do.
The table below shows the average monthly retainer for different types of marketing.
| SEO | $2,500 per month |
| Social Media | $4,200 per month |
| Content Marketing | $5,800 per month |
| PPC | $6,500 per month |
| Marketing Strategy | $4,200 per month |
Although many marketing agencies work remotely with businesses across Canada and even the world, prices may vary depending on the company’s location. Marketing agencies that are based in cities such as Toronto, Vancouver and Montreal will typically charge higher than the average whilst specialists in more rural locations are often lower in price.
The price of outsourcing your marketing to an agency may also depend on the industry in which you operate. Whilst many marketing agencies are willing to work with any business, you may be looking for an agency that specializes in your industry.
For example, there are marketing agencies that specialize in sectors such as construction, food production, education and even dentistry. However, this specialization may come at an added cost, so it’s worth bearing this in mind when you’re looking for the right marketing agency for your business.
Whilst many businesses like to keep their marketing in-house and hire full-time employees, other businesses enjoy the many benefits that come with outsourcing their marketing to an external marketing agency.
One of the main benefits of outsourcing your marketing to an external agency is that you can tap into the expertise of a range of specialists, without needing to hire them full time. For example, a marketing agency will often have an SEO specialist, a content expert and a professional web developer in-house, without the need to hire any new staff members.
If you’re looking to save both time and effort, outsourcing to a marketing agency could be right for you. You can focus on building your business whilst the marketing agency works on promoting your business to prospective customers.
The average rating for Bark Marketing Agencies is 4.93, based on 20,830 reviews
5/5
based on 20,830 reviews
