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Alberta
I am an experienced designer specializing in visual identity, brand strategy, iconography, and infographics, as well as non-western ethnocultural design. I’ve been designing since 2011, with a background in marketing and communications. When it comes to visual identity for business communications, it’s not enough to be creative without a purpose. Every piece I design for you will be useful and attractive. This same mission applies to illustration: the best illustrations aren’t decoration; they’re an integral piece of the story. I strive to make them so. Beginning with your logo, I design deliverables for your company that will be useful and help to build your brand. These include things like business cards, illustrations, booklets, display banners, presentation handouts, annual reports, posters, and brochures. I also illustrate (either for your company, or your book for grownups or children), and design books and their covers.
I first meet with you via video conference to determine who you are as a business owner, what your business is about, where you want it to go, and how you’re planning to get there. This initial meeting will determine what kind of design you need and give me a good feel for the style that will best reflect your company and resonate with your clients. Once I have an idea of your company and its goals and target audience, I start sketching and send you several concepts. After discussion, I either send you further concepts, or refine the first ideas. Once we’ve settled on a direction, the rest is refinement and a bit of back and forth until we’re both happy with the outcome. Then, to create a cohesive image, I either liaise with whoever will be taking the next steps (your chosen web designer, printer, etc.), or I can simply recommend my favourites.
Most importantly, I require information on the target audience of whatever work I'm designing. Whether its stakeholders for your annual report, clients or customers for your logo, or readers for your book, I need to know when inside and out before I can design the best product to attract and retain them.
After the audience, where your company is going (ie. goals, mission, vision) and where it has been are also important.
I love being able to bring out the best of you to show to your audience.
I fell into it, actually. I found clients while still in school, and one led to the next and the next thing I knew, I was a business owner.
I have 8+ years of demonstrated design skills, all of it specializing in print design and branding. However, I also have experience and training in traditional and digital art forms, communications and writing, and marketing. I'm also a collaborative minded person: I love working together with other creatives to unite your brand.
5.00/5.00
based on 14 reviews
The average rating for Bark Graphic Designers in Airdrie is 5.00, based on 14 reviews.
