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Wiltshire
SMITH & CO. DIGITAL is the trading name of Freelancer Harriet Smith's digital consultancy service offering, based in Wiltshire. Harriet utilises the digital skills she has acquired over the last eight years to work with businesses and individuals alike to navigate a digital world. In this world of change and noise, the need for businesses of all sizes to create consistent, useful and trusted brand experiences is more important than ever. That’s where a Digital Marketing Specialist becomes an invaluable resource. Having previously worked both agency and client side, SMITH & CO. is armed with a comprehensive skill- set and a thorough understanding of working with brands both large and small, to ultimately achieve their sales and marketing goals. This could be anything from optimising an existing website for organic Google rankings (those you don't pay for) to the planning and development of both organic and paid digital marketing activity for a new website. We also offer training across many digital topics and have carefully selected partners with the expertise to consult with you on your design needs, such as the design and production of a logo for example. SMITH & CO. work to deliver whatever it is you wish to achieve with your website, branding, social media and paid advertising (such as Google AdWords and Display Ads). We pride ourselves on the provision of a professional service that delivers tangible results. Previous clients include classic car and bike insurers, law firms, eCommerce brands, hotel chains and trade professionals.
Where to start! Your website needs to reach (SEO, on and offline marketing activity) and appeal to your target customers (verified functionality and usefulness). This tends to be the the first stumbling block for many brands as they fall into the trap of designing a website based on what they 'think' looks good or works well. Customer insight is invaluable when designing or refreshing your site as you can ask past or potential customers what they think works well and what doesn't. For example, you could have a blockage within a specific user journey where it seems logical to you to move from one area of the site to another, but to your customers it doesn't. Of course, these aren't the only important factors when designing a website and that's why you need a digital marketing specialist - let's have a chat.
This ultimately depends on the nature of the project, but common starter questions include:
* What are you trying to achieve? E.g. goals/objectives
* What have you done so far in terms of research and mock ups? It's ok if the answer to this is 'not a lot'. It's a shame not to make use of works completed prior to on-boarding with us, if it's usable, we'll use it.
* Who will be our main point of contact for the project for sign-off and communications? Are there any members of your team with specialist service and or product knowledge that we can speak to?
* Timescales
* Budget. We don't like surprises so this is very important in terms of outlining our scope of works. Unexpected costs can arise and we like to be clear as to what the initial fee covers and what happens if something needs to be actioned outside of the agreed scope of works.
* One-off/ongoing works. We can provide one off help such as audits and planning for channel marketing and we can also manage an element of your digital activity as a monthly rolling agreement. This is useful when it comes to planning client time. Current clients are more important than potential new clients, so we like to be sure we have allocated enough time to your project today, and in the future.
Variety. Thanks to my eight years experience within the industry, I am lucky enough to be able to offer services around many aspects of digital. I enjoy meeting new people, making brand connections and providing my specialism as a method for delivering on your objectives with digital. Geeky vibes all around at Smith & Co. Digital HQ.
I have a ten month old little girl (the cheekiest little mini me) and I couldn't bear to leave her five days a week. I have the experience required to consult thanks to my previous agency/client/freelance roles and a deep- rooted passion for digital, so I decided to take the leap for the flexibility and variety this way of working could offer my family. My core working days are Tuesday, Wednesday and Thursday. I work during the evenings in addition to this, but these are my days for meetings and focused works. Don't fret though, you can of course contact me any day of the week!
I am a personable, hard-working, passionate and reliable digital marketing expert. I work to industry best practices and am a perfectionist through and through. Your digital activity is in safe hands and I will do my best to demystify digital jargon, whilst supporting the sharing of skills to enable more businesses to confidently use digital.
