CFM Group
CB5, Cambridge
(73)
CB5, Cambridge
(73)
CFM Group is a full-service digital marketing agency that works with companies, brands, authors and mission-driven thought leaders to advance ideas that matter. From digital PR campaigns to dynamic new websites and eye-catching design to social media strategy and campaigns, we bring every aspect of the process under one roof so that our clients benefit from a single, integrated approach.
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73 customer reviews
Hadid Art
The best experience for web designing here. Thank you very much for your cooperation, everything is satisfactory!
Reviewed on Google Maps
andrew dredge
Very good highly recommended
Reviewed on Google Maps
Pauls Steel Ltd
I am so satisfied with the website. The team is very helpful and professional. They went above and beyond to create what I asked for and even more. I was completely impressed with their professionalism and customer service. Nick & Kayla was updating me every day for the progress of the website. Also it worth mentioning that they have reasonable prices. I would definitely recommend CFM Group. Kind Regards, Minas More...
Reviewed on Google Maps
Toju Mene
I'm thrilled to share my positive experience with the web development team at CFM Group. Nick and Kayla demonstrated exceptional professionalism and patience throughout the process, making it possible for my website to exceed expectations. A big thank you to them for their outstanding work! More...
Reviewed on Google Maps
jack 9daniels
Reviewed on Google Maps
Litsa Worrall
Extremally helpful and nothing was to much trouble. Especially as my knowledge was very small in web design.
Reviewed on Google Maps
Alexandru Burlan
I just received my website, it looks amazing! The team was really good, specially Nicolas who created my website and who helped me a lot , he answered all my questions! I’m very impressed with their work! More...
Reviewed on Google Maps
Lekeisha Adjaye
From first contact Nick and Kayla have provided an excellent service. Their dedication to getting the job done has been a breath of fresh air. The CFM Group team have been a pleasure to work with and have been very helpful and informative, from website and logo designs to social media posts. I would definitely recommend them to others and will continue working with them. More...
Reviewed on Google Maps
Gary sizer
Fantastic help with the website, couldn’t do more to get it all right and the aftercare with it has also been brillient
Reviewed on Google Maps
Lauren
Social Media Marketing
Not yet used. Just in process of hiring. They are very knowledgeable, lots of advice, don't feel like you are being heavily sold to, I feel a confidence in their abilities.
Peter Humphreys
Logo Design
Fast and efficient with great designs and feedback
Christine Shaw
Web Design
Nicholas made it very easy for us as we are very new to the web design process, he was understanding and very helpful!
Ram sharma
Business Card Design
Great service,
Will definitely use again
MISS JESSICA E TAYLOR
Logo Design
Quick to respond and shown enthusiasm and interest in the brand itself.
Joshua sandeman
Informative, helpful and attentive. Didn’t know what to do for my business but was provided an in-depth analysis into what my options are and the reasons why to pick each option. Highly recommend
Panos Maniotis
Social Media Marketing
Professionals, hard working, updated, to the point.
Siobhan Darian
Logo Design
I am currently working with CFM on a new logo design. I am really impressed with how they work and how creative and through they work with you on your brief.
Really happy with fair market prices too.
More...
Erato
Web Design
Excellent experience, very efficient, professional and friendly. I highly recommend it and appreciate the time frame and process
Sarah Cotton
Logo Design
I wanted a logo design and kayla was so good she got what I wanted straight away. We communicated on WhatsApp and email, I would recommend working with CFM Group, easy and very pleasant. I am going to use them again in the future. More...
Susan Lane
Logo Design
Very impressed with their immediate response and helpfulness- I hired them after our conversation.
Andzelika
Logo Design
I’d like to express my gratitude to Kayla, who did a brilliant job - turning my vision into reality - creating my logo just the way I imagined/wanted. Thank you Kayla! :)
Sonji
Working with CFM Group has been a breath of fresh air. As a start up company, I had a vision for my social media but I did not know where to start . I contacted them and got in touch with Nick who explained what he could do to help me get to that next level. Not only did he explain he and Kayla showed me what they could do! since working with them my followers have increased, and I have an increase of clients. If you work with this company you will not be disappointed! Thank you CFM group. More...
Reply from CFM Group
Thanks for your kind words. It has been a pleasure working with you. CFM Group
Claire Winton
Logo Design
Fantastic group to work with. Fast, reliable, helpful and friendly service. Would highly recommend using CFM Group.
Reply from CFM Group
Thanks for your kind words. It has been a pleasure working with you. CFM Group
Anthony Richards
Logo Design
The CFM group made my logo come to life for me which I was very happy with. Very simple process, very accommodating to my requests. Overall a very pleasant experience creating my logo More...
Reply from CFM Group
Hi Anthony, Many thanks for your review. It was a pleasure working with you. Kind regards, CFM Group
ILEKTRA Karatasiou
Logo Design
Quick responce time. Exciting people, hardworking and knowledgeable. Recommend
Reply from CFM Group
Hi Ilektra, Many thanks for your review. It was a pleasure working with you on your project. Kind regards, CFM Group
ILEKTRA Karatasiou
Logo Design
Quick response. Helpful and encouraging conversation. Hard working and reasonable. Excited and proud professionals. Would recommend and use again.
Reply from CFM Group
Hi Ilektra, Many thanks for your review. It was a pleasure working with you on your project. Kind regards, CFM Group
Debra Trotman
Logo Design
Excellent working with CFM. They are professional. They listened and delivered.
Reply from CFM Group
Hi Debra Many thanks for your review. We really appreciate your kind words. Kind regards, CFM Group
Stamatia Smyrniotaki
Logo Design
Brilliant Work, Excellent customer service.
Reply from CFM Group
Hi Stamatia, Thank you for your review. It is very much highly appreciated Kind regards, CFM Group
Sharna Leggott
Logo Design
Fantastic work by Kayla!
Kayla created a logo for my new ice cream tricycle business. I have found Kayla to be very efficient and on point with her designs & deadlines.
My logo looks fantastic!
I cannot wait to show off Kayla's work on my new icecream bike 😊Price also very reasonable.
Highly recommend!
More...
Reply from CFM Group
Hi Sharna, Thank you for your review. It is very much highly appreciated and we wish you all the best in your new business venture. Kind regards, CFM Group
Ben
Logo Design
Kayla was super prompt in getting in contact with me about designing a logo. The finished product looks really good and was completed really quickly. Would definitely recommend this company if you need a logo designed. More...
Reply from CFM Group
Thanks Ben It was a true pleasure working on your Logo and wish you the best of luck in your new venture! CFM Group
Parv
Logo Design
Kyle made contact with me with 2 hours of my request, she listened to my needs and was very professional in her approach.
I'm happy with my brand logo, I even asked Kyle to make my watermark which she didn't hesitate to do. Quick turn around and good communication thought-out...
Definitely recommend CFM Group
Thank you Kyle
More...
Reply from CFM Group
Many thanks Parv It was a pleasure working with you. Kayla CFMGroup.co.uk
George Kontakos
Professional social media with great results. Very responsive and switched on.
Reply from CFM Group
Highly Appreciated George. It has been a pleasure working with you. CFM Group
Marc
Logo Design
Impeccable service! 5 stars. Would highly recommend.
Reply from CFM Group
Thanks Marc We hope you like your new Logo CFM Group
Laurence Kalavas
Strong partner who understands your needs and tailors your requests to the context in focus.
Reply from CFM Group
Thank you Laurence Much appreciated CFM Group
Maria Bates
Friendly, great advice and a genuine desire to look after their clients. Thank you CFM, you’re the best.
Reply from CFM Group
Thanks Maria. We could not thank you enough for your kind words. We look forward to working alongside you again. CFM Group
Diamantis
Professionalism at its best! Cannot recommend highly enough...
Reply from CFM Group
Many thanks Highly appreciated CFM Group
Leanne Shelby
Love my new cleaning logo from CFM Group. They listened to exactly what I wanted and put their creative spin on it. Helpful, quick service and I would definitely recommend.
Reply from CFM Group
That's awesome Leanne Best of luck with your new venture! CFM Group
Kiara
Nicholas and his team are excellent in problem solving and always willing to find affordable solutions. Great work.
Reply from CFM Group
Thanks Kiara We look forward to working with you again. CFM Group
Nicol Kel
Nick and Kayla are an amazing team ready to help with any Digital.
They have turned our company around. Highly recommended
Nicol
Reply from CFM Group
Many thanks Nicol. It has been a pleasure working alongside you. CFM Group
daniel Hall
Logo Design
Very good and great and a fast response cant wait to see finish products
Reply from CFM Group
Thanks for your kind words. Much appreciated Its been a pleasure working with you Nick Kalavas CFM Group
D N
Very professional and reliable company to work with.
Reply from CFM Group
Thanks for your kind words. Much appreciated Its been a pleasure working with you Nick Kalavas CFM Group
Sarkis
CFM is very nice company helping out with digital marketing and good advice!
Reply from CFM Group
Thanks for your kind words. Much appreciated Its been a pleasure working with you Nick Kalavas CFM Group
Aranya
Nick has been doing our marketing and website for both restaurant for 4-5 years He very professional and attentive service
Highly recommended !
Reply from CFM Group
Thanks for your kind words. Much appreciated Its been a pleasure working with you Nick Kalavas CFM Group
Afxentis Afxentiou
CFM is the best group with great services tha care about their customers.
Reply from CFM Group
Thanks for your kind words. Much appreciated Its been a pleasure working with you Nick Kalavas CFM Group
Paul smith
I’ve been working with CFM group for 4 years now , I’ve found them to be very effective at attracting new custom base and retaining our existing customer base through their social media campaigns they run for us .
I’d have no hesitation in recommending them to any business that are in the market for a social media management team
Paul smith
Sala thong
More...
Reply from CFM Group
Thanks for your kind words. Much appreciated Its been a pleasure working with you Nick Kalavas CFM Group
Partington Mtatabikwa
CFM are an amazing group. I really like the way they are so focused and timeous in their attainment of set targets. I can recommend them anytime to anyone. They are the best!
Reply from CFM Group
Thanks for your kind words. Much appreciated Its been a pleasure working with you Nick Kalavas CFM Group
Kay
Web Development
Nick was exceptional at the job.. I highly recommend him..
Reply from CFM Group
Thanks for your kind words. Much appreciated Its been a pleasure working with you Nick Kalavas CFM Group
Leroy
CFM created for us a new web site just over a year ago and done a fantastic job, they handle any updates we require swiftly and efficiently and always ensure we are getting exactly what we require. Thank You CFM.
Reply from CFM Group
Thanks for your kind words. Much appreciated Its been a pleasure working with you Nick Kalavas CFM Group
Giovanni
absolutely perfect in every way from start to finish 100 present professional and honest and that's all you need ..... very happy to be a part of them ....
Reply from CFM Group
Thanks for your kind words. Much appreciated Its been a pleasure working with you Nick Kalavas CFM Group
Shiv
CFM Group are great to work with, deal with all our marketing and social media accounts couldn't fault them one bit, any problems we have are dealt with immediately and professionally, would highly recommend!!
What makes a great website?
Imagine this situation.
You wake up, check your calendar and you realize it’s your mother’s birthday tomorrow and you’ve forgotten to buy her a present.
Luckily, you still have time to go to a jewelry store and get her a nice pair of earrings. The problem is, you have no idea where you can get them. You get up, make a coffee and turn your computer on.
Google gives you a couple of results but you click the first one anyways. Once it loads, you see a website that looks like that:
what makes a good website
For the very first moment, you think that you were attacked by a virus with no taste in aesthetics or it’s an awful popup advertisement.
Luckily, remnants of common sense suggest to check the website URL and you see that you’re on the jewelry store’s website.
Jikes!
You turn the computer off with a relief, thinking that if the company’s website looks so tasteless, their jewelry can’t be any better. You decide to buy your mother a box of chocolates and a book.
This short story of a website visitor who was scared away by a horribly bad website is much more common than you think.
Although above example is only a representation of a really, really bad website, from time to time we come across pages that look like they were designed by the Mad Hatter. And I’m not only talking about company websites, I’m also talking about auction pages.
So, if you’re wondering what makes a good website, I’m going to give you a handful of design tips on how to create a fetching, user-friendly and effective website.
Design tip #1: Purpose
Each page of your website should have a clear purpose. It will most probably sell your products and services, generate leads or build your brand.
Ask yourself what is your customer going to look for on your website. Will it be information, purchase, entertainment?
It’s easy if your website is supposed to entertain. You can share pictures, videos, podcasts or humorous art but you should remember to update it often.
what makes a good website
If you’re creating an informational website, it means that its users will look for learning something new or understanding some topics better. Such websites should contain a knowledge base, tips and trick, “how to” guides or product pictures.
But if you’re creating an e-commerce website, you need to remember that this website is selling. This means that you need to have a nice design, high-quality pictures and persuasive copy with clear information about the benefits customer is going to get from you.
Design tip #2: Visuals
Your website needs to be eye-catchy so visitors want to explore it. If it’s unattractive and old-fashioned, it might mean that you don’t care about improving your product or services.
Even if you’re not a web designer, you should have an impact on how your website is going to look. The best way to figure out what you want is to check your competitor’s websites and think about what you like and what would fit your brand’s personality.
You can also look for inspiration on websites like Awwwards that show best website examples of graphic design. It will let you get familiar with web design trends and form an opinion about what you like or dislike.
If you want to find pictures that are free to commercial use, you can check Pixabay, Unsplash or Flickr. Don’t rely on stock photos too much though, I’d recommend sticking to something that looks more natural.
Don’t use huge images if you don’t want your website to be slow and keep in mind to upload them in PNG or JPG format. Always use graphics and pictures that fit the content and, for heaven’s sake, don’t use anything that blinks, flashes or rotates.
Remember about whitespace so the website looks clear and aesthetic.
Sometimes less is more!
what makes a good website
Try to limit the number of different fonts to 3 and stick to the standard font families. I know that sticking to Helvetica or Arial might sound boring, but thanks to this your website will format correctly on more browsers!
Design tip #3: Relevant, original content
None of your website visitors will have time to read essays about your products or services so remember about the main rule of content writing: clear communication.
Once your website visitors enters your website, make sure they know who you are, they know what you do and what kind of benefits they can get if they decide to become your customers.
what makes a good website
Under “clear communication” I also understand a couple of less obvious things: the use of headlines and subheadings, bullet points and paragraphs.
(It’s good to remember about engine optimization before the content is written down, but since it’s a huge topic, you might want to listen to this podcast episode: SEO for dummies!)
Design tip #4: Clear website navigation
Navigation is about how easy it is for people to take action and move around your website.
You can have the most beautiful website ever, but if your customers won’t be able to find the information they are looking for or get confused while encountering obstacles in the purchase process, your website won’t sell.
what makes a good website
Think about creating a logical page hierarchy with clickable buttons and categories. Also, remember about the “three click rule” of clear navigation. This rule means that users should be able to find the information they are looking for within three clicks.
There is also a rule called the F-shaped pattern.
Most of what people see is in the top and left of the screen and we should put the most important information there. The right side of the screen is rarely explored, so we should not place there any important information, buttons or CTAs.
what makes a good website
Your website is your business card
You have probably seen at least a couple of really seductive websites that you didn’t want to leave.
Maybe you liked the gallery of Mulberry handbags, or maybe you couldn’t stop browsing through Quechua jackets, trying to decide which one you like the most. There was something that made those websites awesome: a design.
A good website grabs your attention and evokes emotions making you want to stay. It’s intuitive, easy to use and gives you a clear reason why you want to browse it. It has clear copy, clear CTAs and nice visuals.
But a good website is something that is not only made for a customer. Your website reflects you as a business owner and professional.
Your website is your company’s business card as people judge your brand based on what they can see on the Internet. That’s why, if you’re wondering if it makes sense to spend your time and efforts on creating an awesome website, let me tell you: it does.
What questions might you ask a client when starting a new project?
We tend to let the clients ask all the questions so as to make sure they get what they require and are comfortable with all aspects of our agreement.
Depending on the project, we will then ask the client any questions required relevant in a simple and easy form that is filled in at their convenience.
Describe your creative process.
So the first thing I would say with this, is that these steps or stages, are iterative (they are not necessarily in a linear fashion). So sometimes we'll go back and forth between each of these different stages. So having said that let’s go into the first part.
1. PREPARATION
The first stage is the idea of PREPARATION, the idea that we are immersing ourselves in the domain. If you are an social media strategist or marketer you are looking at all the previous market research and what other companies have done before.
So this stage is normally best carried out in a quiet environment. It’s really this stage that we are trying to absorb as much information as possible because this information will go into our sub-consciousness where it is very important for the second stage, or second level.
2. INCUBATION
The second stage is what we call the INCUBATION stage. In incubation this is when all the information that we have gathered in the PREPARATION stage really goes back. It starts to churn in the back of our mind, in the sub-consciousness. This is an extremely important stage because sometimes it can take days, or weeks, or months or sometimes even years. Now the interesting thing about the incubation stages it that to a certain extent it is not really under your control how long that stage will take. It is something you cannot really rush because what it leads to is the third stage.
3. INSIGHT
The third stage is what most of the public think is a classic signal or sign of a creative person, what is called the INSIGHT stage or the insight step. With insight it is really the idea of the ‘Aha’ moment, the ‘Eureka’ moment. Although it is probably the smallest part of the five steps, it is possible one of the most important parts. We have a very creative and exciting young teams full of creativity at CFM group and relish this stage as our favourite one.
4. EVALUATION
The fourth stage is this idea of EVALUATION.
It’s the idea of going out to a small group of trusted friends and saying:
“I’ve had this idea, what do you think about this?”
It is very important part because we only have a limited amount of time to do certain things. Often you find that people who are called the most ‘creative people’ are often very good at this stage, the evaluation stage. They have all these ideas but they can use self-criticism and reflection to say “these are the ones that have the most merit and that I’m going to work on”.
5. ELABORATION
And then we have the final stage. This is called ELABORATION. This is where Edison said that it’s “1% inspiration and 99% perspiration”. Now the elaboration stage is the 99% perspiration stage. This is where we are actually doing the work. So many people out there think that the creative process is that insight, that ‘Aha’ moment, or the the preparation part. But really a creative individual isn’t complete, and I don’t think they can do anything that really lasts, unless they can go through that and actually put in the hard work. The elaboration; testing the idea, working on the idea, those late nights in the studio, working at your desk, those hours in the labratory if you are scientist, those days testing and micro-testing products. This is the elaboration stage.
So the 5 stages of our creative process are:
1. Preparation
2. Incubation
3. Insight
4. Evaluation
5. Elaboration
What information do you need from a client before you can start work?
To kick off new projects I provide a free website consultation so that I can fully understand your website requirements. I’ll go through options on functionality, design, style and marketing to work out exactly what you need from your website. I’ll then send you a detailed proposal based on our meeting that clearly sets out the costs, timeframes and specifications of what I recommend. Once the client accepts the proposal then it's all systems go.
What do you love most about your job?
I love helping..its as simple as that really.
I love my job because everyone shares the same vision and is dedicated to the mission. This truly creates a family environment where everybody is there for each other.
Most of our customers have stayed with us for years so we've got some really great working relationships which we are very fortunate to have.
What inspired you to start your own business?
A friend advised me to do what I'm good at, do what is easy for me and do what I love... sounds too simple, but it actually led me to starting two businesses that make work fun for me every day!
Most of us resist doing what's easy and what we are good at - we're too busy proving ourselves... what if business could be blissful and contribute way more to our life than just money?
Why should our clients choose you?
We do not only provide quality and affordable services but also make sure to guide our clients throughout the process of their project, explaining the steps followed and assisting in all aspects of marketing and business.
In addition, we become a part of their team by being there at all times to support, advise and nurture them as a young business or start up.
Can you provide your services online or remotely? If so, please add details.
Yes we can indeed
All our services are built in such a way that allows us to offer, manage and maintain from anywhere in the world allowing us and our clients to have peace of mind and security that nothing will ever be missed!
Website Development
Social Media Advertising
SEO
Social Media Marketing
Graphic Design
Content writing
Web Design & Consultancy
Marketing Consultancy
Digital PR
Branding & Print
Social Selling
Ordering systems
Email Marketing
Reservation systems
Photography services
Brand Management
Business Strategic Consultancy
Infographic Design
Online Ordering
Online Ordering system
