YellowRoad Designs
Milton Keynes, United Kingdom
(2)
Milton Keynes, United Kingdom
(2)
BARK Certificate of Excellence winners 2019
YellowRoad Designs is an award winning Milton Keynes-based full service web design and development studio with 15+ years of experience working with businesses and nonprofits. We specialise in your future success.
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2 customer reviews
Jennifer Heath
YellowRoad worked closely with me to develop an evidence-based supportive website for parents of burn-injured children (www. supportingchildrenwithburns.co.uk). The work had a tight time scale yet the YR team worked hard to deliver the website on time. They were always helpful, professional, and eager to deliver the best website possible. They were also able to design attractive fliers and business cards for promotion. I can’t thank them enough for the work that they did for me. More...
Steve Hughes
The guys over at yellowroad did a graphics design piece for the reading musical festival, they were super professional and the you can tell that they're experts in this field, when they spoke I was injected with confidence
What makes a great website?
The expectation for a great website is ever changing as the way we consume websites evolves with technology. We believe that for a website to be world class it needs to of course serve it's purpose with precision, but provide interactivity for the consumers, be easy to use and navigate, have compatibility on mobile and tablet and be visually appealing. The design process is key to mapping out the structure of a website to achieve these goals and more.
What questions might you ask a client when starting a new project?
It really depends on the project, but we always want to learn more about what the client is trying to achieve and what drives their desire to use a company like ours. Some of our clients like a detailed approach to the work with regular updates, and others would rather a minimalistic approach where they just see the results as we progress through the work.
Describe your creative process.
Our creativity is born out of the talent we employ. We don't believe you can teach creativity and it would be restrictive to govern it with process, so instead we focus on nurturing the talent within the business and giving them the most flexible and enjoyable working environment we can, so that they can unleash their creative minds and design the beautiful work we develop for our clients.
What do you love most about your job?
For me, the most important thing about running a business that makes me smile at the end of a long week if knowing we've helped other businesses achieve their goals, and that we've given them something that is of value to them.
What inspired you to start your own business?
It all started when my Sister-in-law started her own party design business, she was looking around for web designers to build an E-Commerce site and she had quite a reasonable budget at the time. She was quoted the cheapest price of £8,000 for her site, me, my brother (her husband) and a good friend all with years in the IT world knew that we could offer better to the market.
We started our business up and focused our brand on providing an affordable model to the new business start-up market, where we wanted to maintain affordability, transparency and honesty in our work. Since then we've continued to expand our service offerings and have lots of other services in our field of view to provide in the future.
Why should our clients choose you?
Because we have some of the most talented individuals working for us and settle for nothing less then perfection. We maintain our affordability and will be flexible throughout our relationship with a client, we hope that we can continue to make a positive impact on the different sectors and deliver world class quality web solutions.
Website Planning & Strategy
Through a formal process of early planning and discovery, we identify the smart foundational elements needed to support your business plan and produce real value. We’ll work closely with you to produce an innovative, multi-tiered web strategy specifically designed around each of your unique priorities.
Please see more information on this service found here: https://yrdesigns.co.uk/services/website-planning-and-strategy-milton-keynes/
Web Design and Branding
The complex fields of user experience design, information architecture, data realization, interaction design and other UX topics dominate and guide our design decisions every day.
We specialize in interface design that prioritizes usability above all else. We believe navigation can be both simple and robust. That content isn’t king unless you can find it easily. We’re constantly sensitized to new ways users navigate and discover content, and incorporate only those approaches that fundamentally improve UX. We employ a combination of traditional techniques such as paper prototyping and contemporary technique such as remote user testing to ensure your audience enjoys the most intuitive experience possible.
Meeting any of these goals requires a process and strategy. We talk with you, learn everything we can and put our experience and creativity to work.
Wordpress Development
WordPress is our go-to content management system (CMS) for most projects that require easy to use tools for daily site maintenance.
From small businesses with modest needs to some of the world’s biggest brands, WordPress has become the dominant platform for maintaining a sophisticated online presence. Two reasons why: (1) It’s easy to use. (2) Its vast plugin technology enables small and large sites alike to affordably add new features and quickly manage content. And with one of the largest developer communities constantly producing new and better technology, you’re guaranteed the benefits of an innovation network effect.
Please see more information on this service found here: https://yrdesigns.co.uk/services/wordpress-development-milton-keynes/
E-commerce
While there are several legitimate eCommerce platforms to choose from, WooCommerce is typically our first choice. Built for WordPress and powering 40% of online stores, WooCommerce makes it possible to build eCommerce sites with powerful feature sets more or less out of the box.
Partial feature list:
- Seamlessly integrates with WordPress
- Sell real products, digital products and subscriptions
- Looks beautiful on mobile devices
- Scales as your venture grows
- You have complete ownership of your store
- Security. Code is audited by Securi
- Worldwide community of contributors
- Open source and fully supported
- Marketplace with over 300 free and paid extensions
Please see more information on this service found here: https://yrdesigns.co.uk/services/e-commerce-solutions-milton-keynes/
SEO + Social Marketing
Search Engine Optimization (SEO) is a highly technical topic that basically boils down to one thing: getting more eyeballs on your content.
One of the critical first steps to any responsibly designed site is ensuring that your site’s code and content are primed to index highly in search engines. By laying down a strong foundation of clean, optimized code, we give your content the best chance it can have to rank for relevant keywords and phrases.
Technical Foundations of Optimization:
- Yoast implementation
- Canonical tags
- URL optimization
Google PageSpeed optimization
-XML sitemap
- Robots.txt and URL rewrite rules
- On-Page Optimizations (Title tags, meta descriptions, h1 tags, and alt image tags)
- Manual search engine submission
Please see more information on this service found here: https://yrdesigns.co.uk/services/seo-social-marketing-milton-keynes/
