Gloop
Folkestone, Kent, Kent
(1)
Folkestone, Kent, Kent
(1)
Welcome and thanks for reading! Gloop was set up by Peter Stannett and Olivia Wheldon (https://www.instagram.com/oliviawheldon_/) as a response to the growing need of tying together social media activity, SEO, PPC and other digital marketing activity.
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1 customer review
marc harris
I hunted around for a long time for an SEO agency to help improve our standing with Google and discovered after receiving pitches from a lot of different agencies that this space has a lot of snake oil salesmen. In the end I am delighted to have settled on Gloop earlier this year, who have actually delivered on the promises … and who are incredibly responsive to my many annoying questions More...
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Peter
I have been working with Gloop for over 3 months. They are very efficient and provide an exceptional service. Peter Stannett, approachable, helpful and understanding, he demonstrates professionalism and passion in his work. I appreciate his quick response, efficiency and prompt follow-up to my requests. More...
What makes a great website?
Look and feel is important but so is the user experience. The site has to work easily for a user - too often we see sites that look nice but do not work well for a user. Clear navigation and mobile-friendly design can help. Keep the number of colours to a minimum and always have SSL.
Always think of the user and don't think the work is done as soon as the site is live! A good agency will run optimisation software to understand how users are interacting with it. No good having a pretty website that doesn't convert! Run tests on variations of the site to see which version works best.
Additionally, our advice would be to pay for decent hosting, perhaps with WP-Engine, Cloudways, Digital Ocean etc. Install Google Analytics, Search Console and Bing Webmaster Tools. Understand how people search your site, what they do when on your site and where any bottlenecks lie.
Finally, always consider Google/Bing. Will they be able to crawl the site properly? Is the architecture right for SEO? We have seen a lot of sites that look great but perform badly in the search engines.
What questions might you ask a client when starting a new project?
This really depends on the scope of the request. Generally we try to find out
- What has gone before
- What has or hasn't worked
- Budgets
- Aims and objectives
- Set expectations
We run audits on potential client's PPC/SEO/Social/Content to understand the gaps, technical issues and the potential. We are thorough and this takes time so we need to see as much data as possible including:
- Google Analytics
- Search Console + Bing Webmaster Tools access if possible
- All social media accounts
We then pull all this information together, review your objectives and budgets and tell you what is possible. We are always completely transparent and if we tell clients what is achievable.
What do you love most about your job?
The sheer variety of clients! We have dealt with all sorts of verticals from travel, betting, IVF, skincare, health and beauty, DIY tools, the list goes on!
There is always a lot going on in digital marketing and it is an ever-changing environment which keeps us on our toes. Executing social media campaigns and seeing an audience grow is very motivating, as is seeing an increase in SEO traffic and conversions coming through PPC.
One of our clients was so successful through our PPC management that they had to pause it as they couldn't keep up with the enquiries! This is what gets us out of bed every morning!
What inspired you to start your own business?
I'm an explorer, so I think of new things all the time and this creativity needed a channel. I found digital marketing to be a perfect fit - many different clients, many different ways of creating new things.
Olivia started with Gloop as she was excited to combine her social media prowess with SEO and PPC experts (Sean, our Head of SEO and myself). It's a perfect mix and covering everything gives us full oversight into growing your brand.
Why should our clients choose you?
Gloop is the product of people who have been on both sides of the fence, as small business owners and as an agency, so we know what it is like to try and grow a business. We aim to be an extension of your marketing team and we pride ourselves on plain language, complete transparency and a pro-active attitude.
We love to find solutions and a 5 minute phone-call can answer a lot of questions so give us a shout on our Gloop-Phone. No hard sell, no obligations, just honest feedback from people who help you see the potential.
Look forward to speaking to you :)
