| Lawful basis | ||||
|---|---|---|---|---|
| Purposes of processing | Your consent | Contract performance | Legal obligation | Legitimate interests (either ours or a third party's) |
| Communications with you | ||||
| a) Corresponding with you, including to respond to your requests, enquiries and/or complaints | ✓ | ✓ |
✓ (to respond to you in relation to such matters) |
|
| b) Confirming and processing barks that you may make with us or otherwise fulfilling or meeting the reason the information was provided, such as to fulfil our contractual obligations, to facilitate payment for our Services, or to deliver the Services requested | ✓ | ✓ (to process your orders) |
||
| c) Confirming and processing credit purchases that you may make with us | ✓ | ✓ (to process your orders) |
||
| d) Sending you Service information (including direct marketing about our Services) | ✓ (direct marketing) |
✓ (Service updates) |
✓ (to keep you updated on requests with other helpful updates and direct marketing in other cases) |
|
| e) Administer, improve, and personalize our Services, including by recognizing you and remembering your information when you return to our products and Services | ✓ (to improve the Services) |
|||
| Background and Identity Check Information | ||||
| f) Performing ID, background and verification checks | ✓ |
✓ (to ensure that the contact details of Buyers/Professionals are verified) |
||
| Website Information | ||||
| g) Ensure and improve the operation and performance of the Website or diagnose or fix technology problems |
✓ (to ensure the Website functions correctly and improve its functionality for the benefit of Website users) |
|||
| h) To identify your approximate geographical location |
✓ (to provide relevant Services to you and to optimise your experience) |
|||
| i) To monitor and analyse use of our Services |
✓ (to provide relevant services to you and to optimise your experience) |
|||
| j) To facilitate set up and use of your account | ✓ |
✓ (to grant you access to your account where you can securely and easily access information relevant to you) |
||
| Buyers and Professionals | ||||
| k) To deal with your request for a Service | ✓ |
✓ (to fulfil our contractual obligation where you represent your employer or organisation) |
||
| l) To recommend suggested searches to you |
✓ (to encourage you to use our Services) |
|||
| m) To understand and analyse how users engage with and use our Services, including to conduct research and analytics on our user base and our Services, including to better understand the demographics of our users |
✓ (to personalize and improve your experience and to better understand your needs and interests) |
|||
| n) To take payment from you or the business you represent or to receive Services from you or the business you represent, to deal with any complaints | ✓ |
✓ (to perform the contract where you represent your employer or organisation) |
||
| o) To share feedback and statistics on Professionals with potential Buyers |
✓ (to provide guidance for potential Buyers selecting Professionals) |
|||
| p) To enable Professionals to provide their Services through our website and otherwise to Buyers who have submitted barks to us |
✓ (to enable Professionals to provide their Services) |
|||
| q) Where the request form specifies that you consent to being contacted by third parties, sharing with Professionals to enable them to contact you and provide their Services through our website and otherwise to Buyers who have submitted barks to us | ✓ | |||
| r) To onboard you as a Buyer and/or Professional (which may also include background and verification checks as referred to above) | ✓ |
✓ (to be able to offer you Services and, where applicable, enter into a contract where you represent your employer or organisation) |
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| All categories | ||||
| s) Establishing and enforcing our legal rights and obligations and monitoring to identify and record security incidents or other malicious, deceptive, fraudulent, or illegal activity and protect the rights and property of Bark.com and others | ✓ |
✓ (to protect our business, other buyers and the public from fraud and crime, and to enable us to deal with legal claims) |
||
| t) Complying with requests, orders and instructions from law enforcement agencies, regulators, any court, parties to proceedings or otherwise deal with obligations required by law or regulators and to ensure good governance and compliance | ✓ |
✓ (where not binding but good governance and in the public interest) |
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| u) For our general record-keeping and relationship management | ✓ |
✓ (where you represent your employer or organisation) |
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| v) To keep records required by law or to evidence our compliance with laws, including tax laws, consumer protection laws and data protection laws | ✓ | |||
| w) Managing the proposed sale, restructuring or merging of any or all part(s) of our business, including to respond to queries from the prospective buyer or merging organisation |
✓ (to sell any part of our business) |
|||
| x) Defend, protect, or enforce our rights or applicable contracts and agreements (including our Terms of Use), as well as to resolve disputes, to carry out our obligations and enforce our rights, and to protect our business interests and the interests and rights of third parties, including by resolving any complaints from or disputes with you | ✓ |
✓ (to try and resolve any complaint or dispute you might raise with us and to deal with legal claims) |
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