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In The Running (ITR) is a Triathlon & Running coaching business that strives to help athletes and non-athletes of all abilities improve their triathlon and running. Normally based in the UK, head coach George has relocated to Wanaka with his family in November ‘22 for a year. At ITR, we have only one “rule”: “Training must be fun. If it’s not, we’re doing something wrong! If you enjoy the training, you’ll do it, you’ll do it well, and you’ll keep on doing it!” Head coach and founder George is a multiple Ironman triathlete and marathon runner. During the COVID-19 pandemic he became disillusioned with not being able to execute his day job due to being stuck at home, and decided to combine his coaching experience and expertise with his sporting passion. The result is ITR. “I’m not an elite athlete. I have always trained for my events and challenges whilst working a full-time job, active social life and a young family. I like to think I can relate to Age Group and recreational athletes because I know what it’s like trying to balance busy life and still enjoy the training, racing and I’m proud of my results.” The business is also set up as a club, which is affiliated with Triathlon England as an online club, and also as an official Ironman Tri-club.
Seeing my clients experience the “light bulb” moment with their running. I love nothing more than when I get the call from a client telling me that “they get it” or that they’ve signed up for another race/event that’s even bigger than the last one.
I’d been doing sales and management roles for over 17yrs but the passion had fizzled out after a few restructures and redundancies, and I had ended up in a role that was neither challenging or fulfilling.
I had previously been involved in range of coaching or training roles and absolutely loved them, so decided to combine my coaching experience with my love for running and triathlon, and started with the occasional client during evening and weekends in 2020.
During the depths of the lockdown in 2021, I was unable to work my day job properly and so made the leap to make the run/Tri coaching a full-time gig - and I’m LOVING it!!
I have 10+ years of competing in and completing a range of endurance events and challenges including and not limited to; 24hr cycle race, multiple marathons, ultra marathon and Ironman Triathlons, LEJOG + 3-Peaks.
Whilst never a PRO athlete, I have a wealth of knowledge and experience, in particular of how to balance a demanding training regimen with a full-time job, a young family and an active social life - something a pro or former pro athlete may not have had to deal with.
I’m personable, realistic and understand that life throws stuff at us from all angles. Don’t take my word for it, check out my reviews!
All training plans are delivered remotely. Depending on which coaching package you sign up for, training plans will be sent weekly/monthly either via TrainingPeaks or email.
All ITR TROOP/TRIBE/KICKSTARTER programs give you access to the ITR Accountability Group. This is a way of connecting all of our athletes together which helps accountability with training, as well as offering encouragement, support and a sense of being part of a mini-community. We have a group WhatsApp group and a weekly Zoom call.
Running technique reprogramming is done in person, as it would be meaningless to attempt these session remotely.
