Everyone knows that photo booths are a great alternative to traditional photographers at weddings and anniversary parties. But for household brands like Dolby, Listerine and Adidas, they can also be powerful promotional tools.
Modern photo booths are kitted out with a host of marketing features that, with a little bit of creativity, can be a great way to promote your business at any corporate event. To find out exactly how some of the world’s largest companies do it, we spoke to Martyn Doherty from leading photo booth hire company, The Photo Cabin.
“Corporate photo booth hire is quite a broad area,” Martyn explains. “It covers anything from conferences in the day, as a sort of breakout thing for people to do, to work parties, product launches, festivals, fashion weeks – literally any kind of corporate event you can think of.”
Companies including Adidas, Listerine, PayPal, Nokia and more all make use of photo booth hire services at big corporate events – and right now, Martyn is working with Dolby at the Ministry of Sound to promote their latest clubbing collaboration.
“They’ve got the world’s first nightclub surround sound that they’ve just installed, so everything has to be remastered from stereo to Dolby Atmos,” he explains. “At every event they’re doing, they’ll have a photo booth there to help promote this night. So they’re doing animated GIFs, data capture and stuff like that.”
Having a photo booth present at the Ministry of Sound will create yet another way for people to enjoy themselves on these immersive new club nights. But the marketing benefits go way beyond the booth itself.
“Data capture’s probably one of the most requested things with corporate photo booth hire,” Martyn says. “The most common way is just capturing an email address. So the user can just email their photo to themselves, they type it in and we can capture it that way.”
“On Facebook upload, we can also get your name, age, current city, date of birth, email address,” he adds. “Depending on the user’s privacy settings, you can get basically everything.”
Letting people share their photo booth pictures on Facebook, Twitter and Instagram is also a great way to boost your brand’s social media presence. This approach worked wonders for Adidas when they commissioned a custom photo booth for the last Milan Fashion Week.
“At Milan Fashion Week [Adidas] were targeting certain famous people outside venues, getting them to come over and have their photo taken,” Martyn says. “They were getting like 40,000 ‘likes’ when they uploaded the pictures online.”
Listerine enjoyed similar success with their photo booth campaign at the 2014 Isle of Wight Festival, generating over 130,000 Facebook impressions in just three days.
“From 400 digital prints, the number of impressions was something like 140,000,” says Martyn. “The ROI for essentially what’s an advert to be seen that many times is huge.”
“But also, it’s not just an advert,” he adds. “It’s going to be kept on that person’s Facebook profile forever, because they’re tagging their friends to it and they’ve liked it.”
By simultaneously letting you capture valuable data about your customer base and boost your online presence through photo sharing, photo booths really are a promotional tool like no other. But it’s not just the world’s biggest brands that are using them to promote their business and attract new customers – soon, you could be too.
Place a photo booth hire Bark today and we’ll find a great photo booth hire company for your next corporate event right away.
The thought of a photo booth does sound like a good idea to have in mind. I’ll probably have to talk to my sister about this since she is wanting to find an event hire that has a photo booth. Her reason for this is because her son’s birthday is coming up and is wanting the event to be exciting for every kid.
My wife was thinking about throwing a party for all of her friends, but wasn’t sure what she needed. It’s interesting that a photo booth can actually help people share their experience on social media. Since she would be inviting quite a few people, this would be really nice for her.
Photo Booths are great!! and this article pinpoints exactly why they are awesome. Thank you for sharing your story about your corporate events, to have 400 pictures = 140,000 impressions online is HUGE! What software did you use to track that?
I just started a photo booth rental company in Ottawa on my free time and I’m always looking for more helpful information like yours.
Thanks in advance for sharing.
Dan
It was importance to me, thanks author for taking out some of your precious time and sharing your thoughts on this topic. Great Blog!
In your article, you stated that by simultaneously letting you capture valuable data about your customer base and boost your online presence through photo sharing, photo booths really are a promotional tool like no other. My family is having a huge family reunion next month and someone suggested that renting a photo booth could be a good idea. I wonder if there are certain themes that can come along with the photo booths.
Corporate events take place either after the success or for the success. If business is succeeded then no issue, but if not then photo booth has an essential role in the success of the business. It is just because using the entertainment of photo booth one can transform his attendees into an active and powerful marketing engine which continues to drive exposure a long after the event. Well, some key benefits of hiring a photo booth are given below.
1)It creates a way that makes the business activities viral in social media.
2)There is also another possibility of long term exposure from photo booth rentals.
3)It is helpful in amplifying the level of entertainment. Etc.