Everyone knows that photo booths are a great alternative to traditional photographers at weddings and anniversary parties. But for household brands like Dolby, Listerine and Adidas, they can also be powerful promotional tools.
Modern photo booths are kitted out with a host of marketing features that, with a little bit of creativity, can be a great way to promote your business at any corporate event. To find out exactly how some of the world’s largest companies do it, we spoke to Martyn Doherty from leading photo booth hire company, The Photo Cabin.
“Corporate photo booth hire is quite a broad area,” Martyn explains. “It covers anything from conferences in the day, as a sort of breakout thing for people to do, to work parties, product launches, festivals, fashion weeks – literally any kind of corporate event you can think of.”
Companies including Adidas, Listerine, PayPal, Nokia and more all make use of photo booth hire services at big corporate events – and right now, Martyn is working with Dolby at the Ministry of Sound to promote their latest clubbing collaboration.
“They’ve got the world’s first nightclub surround sound that they’ve just installed, so everything has to be remastered from stereo to Dolby Atmos,” he explains. “At every event they’re doing, they’ll have a photo booth there to help promote this night. So they’re doing animated GIFs, data capture and stuff like that.”
Having a photo booth present at the Ministry of Sound will create yet another way for people to enjoy themselves on these immersive new club nights. But the marketing benefits go way beyond the booth itself.
“Data capture’s probably one of the most requested things with corporate photo booth hire,” Martyn says. “The most common way is just capturing an email address. So the user can just email their photo to themselves, they type it in and we can capture it that way.”
“On Facebook upload, we can also get your name, age, current city, date of birth, email address,” he adds. “Depending on the user’s privacy settings, you can get basically everything.”
Letting people share their photo booth pictures on Facebook, Twitter and Instagram is also a great way to boost your brand’s social media presence. This approach worked wonders for Adidas when they commissioned a custom photo booth for the last Milan Fashion Week.
“At Milan Fashion Week [Adidas] were targeting certain famous people outside venues, getting them to come over and have their photo taken,” Martyn says. “They were getting like 40,000 ‘likes’ when they uploaded the pictures online.”
Listerine enjoyed similar success with their photo booth campaign at the 2014 Isle of Wight Festival, generating over 130,000 Facebook impressions in just three days.
“From 400 digital prints, the number of impressions was something like 140,000,” says Martyn. “The ROI for essentially what’s an advert to be seen that many times is huge.”
“But also, it’s not just an advert,” he adds. “It’s going to be kept on that person’s Facebook profile forever, because they’re tagging their friends to it and they’ve liked it.”
By simultaneously letting you capture valuable data about your customer base and boost your online presence through photo sharing, photo booths really are a promotional tool like no other. But it’s not just the world’s biggest brands that are using them to promote their business and attract new customers – soon, you could be too.
Place a photo booth hire Bark today and we’ll find a great photo booth hire company for your next corporate event right away.