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Morris
WSI Smart Digital specializes in partnering with business owners and their Marketing teams to help grow their business through a clear strategy deployed through digital Marketing. My passion for Marketing, coupled with a two decade experience across industries, countries and business situations, provides me with the skills to help your business succeed. We specialize in building brands, identifying the right target audience and generating leads that convert into customers leveraging brand building activities within digital Marketing like social media management and advertising, Search Engine Optimization, pay-per-click advertising, e-mail Marketing.
2 things:
1. The ability to create traction, positive momentum after a situation of uncertainty or underperformance. That sense of accomplishment is powerful on your self-esteem and that is the critical input for success in business, you gotta believe!
2. The learning exchange that any engagement delivers. Learning about an industry, a business, its marketplace, its consumers and clients, while also learning about the aspirations of those "behind the wheel" of the business. From my end, I do feel that I can bring some of those best practices of the leading consumer goods companies in the world to the Marketing of your company and brand. Digital Marketing is a great equalizer and allows you to think big!
I felt good about my corporate career and what I had accomplished. But as I looked back there were two common denominators across the projects and situations in which I was most successful:
1. I was able to "think out of the box" because the situation demanded speed, sense of urgency;
2. I was part of teams that were not only about "doing the job" but there was a sense of pride and belonging.
I just thought that I could apply those two principles more frequently as an entrepreneur than as a corporate executive.
1. Experience: 20+ years Marketing & business experience, Coca-Cola, Mondelez, Unilever, P&G; USA, Latin America, China, Europe.
2. Challenge: I will challenge you and I love for you to challenge me to do more for you.
3. I have the ability to operate at the big company level and at the same time be action-oriented, be entrepreneurial and adapt to change always being flexible.
4. Team player: no client of mine will deny that I "live and breathe" to get you results and I do it working together, listening.
5. Backup of a global digital Marketing business: WSI is the world's biggest digital Marketing agency network. This is not a basement operation, but it is an operation tailored for small businesses.
Yes. Consulting services can be provided virtually and my current client roster has companies in California, Mexico, Colombia and Ecuador.
In my line of business, there is not a specific impact that we can have beyond the fact of being really good at working remotely.
