Bilal Abood
Online
Online
A Paid Media Specialist, Digital Content Strategist and Creative Director with over 11 years in the industry, I help brands connect with their audiences in meaningful ways - increasing awareness, engagement and ultimately conversions.
I’ve been a part of award-winning digital campaigns across multiple brands and have led on strategy, paid media and creative across multiple industries and countless high-profile brands.
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What do you love most about your job?
Being a freelance digital consultant with such a varied set of skills means I can help meet a brand or organisation's business objectives in multiple innovative ways. Blending my skill sets together is what makes me a unique digital consultant - I understand the multifaceted languages of each discipline, be it creative direction, strategy or paid media.
What inspired you to start your own business?
When I realised I could do more for brands as a freelancer, because I wasn't pigeonholed into one singular role at a company, was a game changer. Having such a varied work balance means I never get bored and I can approach each task with curiosity and enthusiasm.
Why should our clients choose you?
I am a rare kind of digital marketing specialist. Most digital consultants only really have one lane they stay in. I am a director-level Creative Director, Digital Strategist and Paid Media Director. As a result, I understand digital media as a whole, and know how insight leads creative, how to interpret data, how to be creative with it and how to be strategic in that creative vision and insight. It makes me unique in all chosen disciplines, as I can see solutions from a multifaceted angle.
Can you provide your services online or remotely? If so, please add details.
Yes I can, everything can be done on Zoom, Google Meet or Teams - whatever is easier.
What changes have you made to keep your customers safe from Covid-19?
Every service I provide can be done remotely, as it's purely digital.
Paid Media Consultancy
Paid media strategy and set up for Facebook, Instagram, TikTok, YouTube, PPC and Google Shopping, whether it's followers, engagement, traffic or conversions.
From planning your media budget, including audience development, segmentation and channel selection, right through to campaign deployment, optimisation and reporting, I'll ensure the right strategy is adopted to meet your objectives.
Digital and Social Media Strategy Consultant
Ensure every aspect of your digital and social media strategy is carefully mapped out, from brand values and core mission as a brand, to audience development, content development, campaign ideation, channel selection, media laydown & planning, to influencer marketing and robust reporting.
Creative Direction Consultant
Make sure creative vision is executed in line with your brand's tone, style and overall look and feel. Making sure that your creative ambition ladders up to business objectives is the puzzle creative directors solve, marrying storytelling and aesthetics with strategic vision.
I cover conception, storyboarding, and treatments, right through to creative execution.
